people counting techology
The camera then combines real-time people-counting and behavior analytics with video images. By unifying video surveillance and operational capabilities in one device, the camera helps users make more business operations decisions more efficiently.
Retail environments, museums, sports venues, or other areas where AI can be used to keep track of headcount can all benefit from the CCTV camera. The camera can monitor capacity during crowded events, send an alert when an entry or checkout lines become long, and help reduce loitering by notifying users when visitors idle for a specified period of time. In addition to counting those who enter and exit a location, the camera can easily integrate with regional people-counting cameras to give users a better understanding of how people move throughout the area.
“In a retail environment, the CCTV camera arms managers with valuable information to improve customer service and make merchandising decisions,” adds Jennifer Hackenburg, senior product marketing manager for Dahua Technology USA. “It can gauge areas of interest for product positioning, or measure foot traffic at mall entrances to identify prime retail space, for example.”
The camera can also analyze data to improve customer conversion rates, such as count the number of people who walk past a store and then compare the data to the number of sales generated.
Other features of the camera include a built-in microphone, an onboard SD card slot to store video at the edge, and Dahua Technology’s proprietary Smart H.265+ codec, which saves up to 90% on bandwidth and storage compared to H.264. A low lux level of 0.009, digital wide dynamic range, and Smart IR up to 33 feet ensure reliable performance in low-light, low-contrast, and bright scenes.
“Dahua Technology is pleased to present this high-performing AI solution made for business intelligence,” Hackenburg remarked. “By offering cameras that can go beyond basic security, we can empower dealers to grow their business by providing their customers with a higher ROI for their security spend.”