Even though many retail stores now have a security camera installed, there are still some owners who don’t have them. It is usually because of high cost or they are not experienced enough to use them. Here are 10 reasons to install a CCTV in your retail store:
Reasons to install a CCTV in a Retail Store
1) Loss Prevention
One of the top benefits retail store security devices likes security camera, is that it prevents retail store losses. Theft and shrinkage of inventory are a primary concern for retail store owners. A security camera system will help to reduce inventory shrinkage and the negative financial impact they will have on your business.
Putting a security camera in your grocery store and retail market is a great way for retail theft prevention. If those who intend on stealing from your store (speciality shops, supermarkets, drug stores, discounters, convenience stores and thrift shops) spot a security camera, they will be much less inclined to proceed with shoplifting. (Lots of stores have their own shoplifting policies.) If a thief does proceed to steal any of your inventories, you will have footage of the thief. This footage will be monitored by your security staff, who will be able to take swift action in stopping the thief. Additionally, if the thief is not caught on the scene, footage can be used to identify the thief so that he can be prosecuted.
2) CCTV security has constant 24/7 surveillance
With a security IP camera, you will have constant surveillance (24/7 surveillance) of , even when you aren’t there. This means that your store will be monitored even after it is closed, and when you’re miles away. Retail stores are often targeted by thieves after working hours, as thieves often assume that there will be lower chance of getting caught. With night vision security cameras , you will have constant surveillance of your store, even in the dark. If criminal activity is detected, the authorities will be notified and they will be able to take action.
3) CCTV security increases integrity and performance
Internal theft is another major concern that can greatly impact the success of your retail store. Statistics show that employee theft makes up 35.8% of inventory shrink in 2015. Even if you do most extensive background checks of employees, and they don’t show reveal any criminal activity, there might be a chance that your employees could steal from your establishment. The presence of video surveillance cameras will deter internal theft, preventing your employees from stealing from your store. Security cameras can also capture visual and audio evidence of any staff members who may be stealing from your store.
4) Retail Security can increase performance and customer service.
A security camera will not only help to deter theft, but it can also help to improve customer service. Ensuring your customers are happy and have a pleasurable experience shopping is a huge factor to retail success. With security cameras, you monitor your employees to ensure that they are delivering adequate service to your customers. Should you notice any inappropriate actions in regard to customer service, you can take action to educate or even terminate an employee. Additionally, should a customer complain about the service, you can use the footage that your security cameras have captured to assess the claim .
5) It can improve staffing and management
You can also use your security cameras to ensure your retail establishment is properly staffed. The footage that your cameras pick up will show the ebbs and flows in customer activity. By being able to pinpoint the times when customer volume is high, you will be able to schedule enough employees to ensure all needs are taken care of. Likewise, you will also be able to pinpoint times when customer volume is low, which means that you can decrease the amount of staff you have on, reducing the need to pay workers when their assistance isn’t necessary. In terms of management , this can help you gauge which stock is selling or not selling well . It is not necessary but since it has a benefit there is not harm .
Knowing how to correctly place CCTV in your home is important in order to achieve effectiveness that come with surveillance cameras. Placing CCTV cameras in the wrong position and areas is as good as not having them at all. Professional CCTV installers should be able to advice their clients on the best way to place CCTV cameras. This is the reason why the job of CCTV camera installation should be given to professionals who know how to do it best.
6) Cover all the entrances
Its important to cover all entrances because most of the time intruders access your house using the entrances. The cameras in the entry points should be placed on the sides as opposed to directly in front of the door to ensure that the person accessing the door does not block your view. To increase your viewing areas , use outdoor cameras to back up the view of the entrances . This will ensure that your view to your entrance is maximized and in case entrance cameras are blocked, outdoor cameras supplement. Also try to get a camera that has good angle coverage
7) Cover maximum distance with outdoor cameras
The power of outdoor cameras depend on the distance covered. They cover different areas and perimeters depending on the size of your compound or yard. For instance if your driveway is 40 ft. long, a camera covering 25 ft. will not be useful because you won’t be able to see the whole area up to the gate. Infrared cameras are recommended for outdoor cameras because they are more powerful and have their independent source of lighting.
Remember the outside areas of your home that have valuables and place cameras to monitor those areas. A good example is your outdoor air conditioner. This is a valuable that is attractive to thieves looking for copper wires. Consider placing an armored camera to cover this area of your home as well as covering the bushy areas around your windows. Most homes tend to have small flower gardens around the windows. Thieves use shrubs and bushed as their hiding place . The solution is placing cameras around these areas to monitor and view the area in case of anything. Before placing outdoor cameras consider the areas you would like to see and the areas susceptible to intruders.
8) Cover maximum distance with outdoor cameras
Indoor cameras offer a great addition to home security. They are mainly used to monitor various areas of your home especially different rooms when you are away. These cameras come in different options but most interior cameras are small and unidentifiable. This is why they can be placed in any part of the room without anyone noticing they exist. These cameras are suitable for people who spent many hours away from home leaving baby sitters and nannies to take care of their home. These cameras make it possible to monitor activities around your home even when you are away.
Most indoor cameras have a memory chip that enables you to view activities that took place while you are away. The storage space will depend on an individual camera so this is may vary from one camera to another. Other indoor cameras offer you an option to view the activities going on over the internet. This means that you can watch what is going on around your home from any place with internet access.
9) Positioning of cameras
Many people prefer hiding their cameras keeping in mind vandalism is common and people might try getting rid of cameras. Technologically advancement has made it possible to find cameras that can be easily under the ceiling holes making it impossible for anyone to see them. People always feel safe when the camera is well hidden from thieves and burglars.
Positioning is important for CCTV cameras because apart from making them unidentifiable, they are sheltered from harsh weather elements. For instance cameras should be well protected from rain and excessive sunlight. These are external factors that are likely to interfere with the normal working of the cameras.
Cabling is another aspect of CCTV cameras that is greatly influenced by positioning. Cameras that are well hidden between walls and ceiling allow easy cabling. There is no point in installing good and quality cameras even the cabling system is seen by everyone. Cabling that is well hidden also boost the security of your home. This is because interfering with cabling system compromises the working of cameras.
For CCTV cameras to work efficiently there must be proper lighting otherwise you will not be able to view anything. The cameras should be placed in areas that are well lit to allow clear viewing. Cameras with infra-red lighting do not need lighting to allow viewing so you should consider the type of camera that you need for your home. Consider infrared cameras for dark areas because they don’t need lighting and consider normal cameras for areas that have adequate lighting because they require lighting in order to function well.
Camera placement is not a task that can be done by anyone. Professionals need to assess your home to determine the specific area where cameras will be placed. People who are trained and experienced on CCTV cameras are in a position to assess your home, make recommendations and determine placement of cameras on different areas. Placing cameras in the right manner is helpful in improving efficiency of your home security system
The average home owner or prospective user definitely lacks the technical expertise needed to properly identify and choose the CCTV cable that is most suitable for his needs. Consequently, the intervention of a consulting firm that is capable of guiding the prospective clients in making the right decision is therefore by all means necessary.
CCTVSG.net is an example of such a company. It basically tests, evaluates and guides consumers in purchasing the right surveillance equipment. To get started, you can visit our website CCTVSG.net or Contact Us is all that is necessary. A member of its customer care department is always on standby and very eager to receive any incoming inquiries and act on them soonest possible.